2 Ways to Start Building Your Small Business Email Marketing List

Date: January 14, 2016

Your company has developed engaging email content that you know your customers and prospects will love. But how do you get this content in front of the right people?

When it comes to email marketing, one of the biggest challenges that small businesses face is growing their subscriber list. But by offering compelling incentives and getting the word out about your list, your company can begin to bring in more qualified leads. Below, we discuss how to do just that:

1. Find Ways to Offer Incentive

Sometimes all a person needs to become an email list subscriber is a little motivation. There are many types of incentives your brand can offer a potential customer for signing up for your marketing emails:

2. Use Social Media to Boost Opt-Ins

Your website is not the only place that you can advertise your email list sign-up. Social media channels such as Facebook, Twitter, YouTube, and Pinterest are excellent places to promote your special offers, contests, and content that require an email address for access. In addition, you can place your email subscription form URL and CTAs across your social media profiles to ensure that all of your followers have the opportunity to opt-in.

If you are experiencing difficulty growing your email marketing list, the email experts at News-Leader Media Group in Springfield, Missouri are here to help! Contact us today to find out more about how we can help you develop and implement a successful email strategy.

Talk to a media specialist today!
417-323-2404

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