3 Easy Tips for Social Media Success
Date: February 24, 2016
About 70 percent of internet users are active on social media, making social networks, such as Facebook and Twitter, important channels through which businesses reach their customers. The key to effective social media marketing for businesses is to create a strategy that emphasizes dynamic, engaging content. Below are just a few things to consider as you begin to develop or re-imagine your social media strategy for the coming year:
Know your audience and identify where they are.
The best way to maximize your resources is to get to know your target market’s social media behavior. Focus on the channels where they spend most of their time, and build a strategy that fits these channels. For instance, the best opportunity for engagement on Facebook is on Fridays. If most of your customers are regular Facebook users, then this might be the best time to reach them and start a conversation.
Ask other departments for insight.
While creating a social media marketing strategy for engaging content, it’s important to gather insight from those outside of your marketing department. These employees can offer important insight about the types of content that will be most engaging to your audience. For instance, sales and customer service employees deal directly with customers and can provide details on the concerns and areas of confusion that buyers experience with your products or services. You can use this information to create content that addresses the questions that might arise for prospects in any stage of their purchase journey.
Create a content calendar.
Creating a content calendar helps ensure consistency and gets everyone on the same page. When creating a content calendar, remember to include a variety of content types. In addition to posting promotional ads and curated content from third-party sources, develop content that works to build your business and establish your brand as an industry leader. Make sure to also include visual content in your social media marketing strategy, as social media users are 40x more likely to share visual content than any other type.
Do you find yourself posting the same content on social media over and over again? The social media experts at News-Leader Media Group in Springfield, Missouri, are ready to help you re-evaluate and revitalize your social media marketing strategy. Contact us now for a free social media audit.