3 Mobile Advertising Tips That Will Get You More Leads

Date: May 20, 2015

As more and more people get connected through their mobile devices, marketers and business owners will need to stay up to date with mobile marketing strategies and trends in order to compete. According to a 2014 Pew Research Center survey, 90% of American adults own a cell phone and 60% of cell phone owners use their phones to access the internet.

Get more leads with these 3 mobile marketing strategies:

1. Go from mobile-friendly to mobile-specific. Many business websites are mobile-friendly, but in 2015 this may not be enough. One survey suggests that 70% of mobile searches lead to action on websites within one hour. If your business doesn’t have a website that mobile users enjoy, you may be losing more customers than you think. If consumers get frustrated with your site, they’ll move on to the next site that offers them what they’re looking for in an easy-to-use format.

2. Use content marketing that is mobile-friendly. In 2013, 40% of YouTube traffic was from mobile users, compared to 6% in 2011. This significant percentage jump shows the power that video content can have in grabbing the mobile user’s attention. Make sure your videos are short, like :15 short, and are educational and entertaining.

3. Location. Location. Location. A 2014 survey from MarketingLand shows that 72% of mobile users are more likely to take action on an advertisement that is specific to their location. If you are not already utilizing location-specific mobile advertising to connect with consumers in real time, now is the time to start! News-Leader Media Group in Springfield, Missouri can help you hone your mobile strategy. Contact us today for a free digital audit.

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