4 Key Components of an Effective Content Marketing Strategy
Date: September 08, 2015
An effective content marketing strategy has quickly become an essential tool for businesses who want to use inbound marketing to reach their target audience. According to one survey, 60% of those who have a documented content strategy consider themselves effective at content marketing, versus 7% who do not have a plan. If you’re not getting the results you want from your content marketing, you may need to revisit your strategy.
What is Content Marketing?
There are many definitions of what constitutes content marketing. In short, content marketing is a tactic which focuses on creating consistent, quality content that appeals to your target audience. The purpose of this content is to get the viewer’s attention, give consumers more information and work to convert visitors into buyers. Content comes in all shapes and sizes: from blog posts to infographics the videos, ebooks and podcasts.
Key Components of a Successful Content Marketing Strategy
As you begin to develop a content marketing strategy, be sure to include the following key components:
- Core Message – Your content marketing strategy should not be random. Before you begin to develop content, consider what value you have to offer visitors and what your core message will be.
- Target Audience – Your target buyers should be the focal point of all of your marketing efforts, and your content is no exception. Do a bit of research to find out what types of content your target consumers will respond best to.
- Content Marketing Team – Whether the responsibility is spread out among individuals on your marketing team or you hire outside help, a core team of professional writers and creatives are essential to carrying out your strategy.
- Content Schedule – The key to an effective content marketing strategy is consistency. The best way to ensure that you are regularly producing quality content is to create and stick to a content schedule.
News-Leader Media Group in Springfield, MO can help your business or agency develop and implement a content marketing strategy that helps generate leads and convert more customers. Contact us now to boost your content marketing.