How Facebook Marketing Can Jumpstart Your Social Media Strategy
Date: August 06, 2015
In addition to their organic reach, more businesses are incorporating paid Facebook ads into their social media strategy. In this post, we will take a look at why businesses are turning to Facebook ads.
Facebook Marketing: A Look at the Numbers
With the ability to reach millions of users and create ads that are targeted to a specific population, many businesses are finding Facebook marketing to be effective and well worth the cost. If you are not yet convinced that your company should invest in Facebook ads as part of your online marketing strategy, consider the following:
* Facebook advertising puts companies in front of their audience. With 1.39 billion active Facebook users each month and 829 million people using Facebook on a daily basis, this social media platform opens up exciting opportunities for companies to connect with their target market. * Facebook allows companies to utilize powerful social data. According to Inc., Facebook has data on about 1.2 billion people. This is information that your company can utilize to better reach qualified buyers through targeted Facebook ads.
* Social media is a powerful platform for customer referrals. With so many active users on Facebook, companies have the opportunity to improve their advertising reach. In fact, according to AdWeek, 60% of all social referrals to ecommerce sites came from Facebook.
Using Targeted Facebook Ads
Facebook allows you to target specific populations when introducing your ads on the social media platform. Targeting options include: location, age, gender, language, workplace, education level and interests. These special targeting features help ensure that the users who are exposed to your brand are those who are most likely to be interested in your product or service offering. Rather than casting a wide net, targeted Facebook advertising boosts ROI for your online marketing efforts.
Social Media Marketing in Springfield, MO
If you aren’t reaching customers through Facebook, your company could be missing out on a great opportunity. News-Leader Media Group in Springfield, MO is ready to help you develop and implement a successful social media strategy. Contact us today to reach more customers through Facebook.