SEO & PPC: A Winning Combination

Date: May 01, 2015

Most people understand why search engine optimization, or SEO, is an essential element of their inbound marketing strategy. They also recognize how pay-per-click advertising, or PPC, contributes to those efforts. However, one strategy less utilized is combining the two marketing tools to maximize overall effectiveness.

Understanding how to increase SEO and PPC in an online marketing campaign means first explaining how each generates leads.

The Fundamental Goal of SEO

At the center of SEO should be useful, high-quality content to drive a company’s online content to the top of search engine results pages, or SERPs. It should also lay the framework for a loyal and viable audience.

SEO is a long-term strategy, one that requires months, and often years, to realize its full impact. As a cumulative effort, it accelerates over time before reaching optimum potential.

The Fundamental Goal of PPC

PPC marketing displays your ads to a pre-defined target audience of people whose searches indicate interest in your business or industry. You only pay when they click, which generates traffic and creates qualified leads. PPC campaigns require reinforcement, such as an infographic, for the target audience to convert once they click on the link.

Putting SEO and PPC Together

Every business benefits from fast results and long lasting effects. It is ideal to have PPC boosting your company’s credibility in search results in the meantime because SEO results take a while to reach a full peak.

Even with SEO in full momentum it is vital to have both running so they can complement each other. Each tool contributes invaluable insight about keywords searches. In addition, combining SEO and PPC together enables your site to be displayed in both the paid and organic results. More credibility is lent if your customers see you in both places. You cannot always rank on the first page, so it’s good to have a paid link at the top of the results page. Finally, most people click on the top links rather than scroll down to the organic results.

Both SEO and PPC have the strength to develop your company’s online and inbound marketing strategies. Connecting with a team that can help you maximize both is essential to your company’s short- and long-term success. News-Leader Media Group in Springfield, Missouri is a Google Premier Partner that develops and executes digital marketing strategies while implementing readable reports. We are also a preferred Facebook partner, with the full

spectrum of expertise for to develop a successful digital marketing SEO and PPC campaign for your company.

Contact us today for a free digital audit.

Talk to a media specialist today!


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