The 4 Do’s and Don’ts of Retargeting for Small Businesses

Date: January 24, 2016

What if there was a way to recapture the attention of website visitors after they’ve already left? There is! It’s called retargeting (or remarketing), and more and more marketers are taking advantage of this type of advertising to extend the reach of their brand and drive conversions across the internet.

Small businesses especially should consider running retargeting campaigns to maximize advertising efforts and increase exposure. Read on to learn what retargeting is, and the do’s and don’ts of effective remarketing:  

What is Retargeting?

Retargeting—through the implementation of a snippet of code on your website—tracks your website visitors who haven’t converted as they browse other parts of the web. This piece of code tells your retargeting provider to show them your ads, enticing them to come back to your website to complete their purchase. This form of advertising is a subtle way to keep your brand at the top of consumers’ minds and is especially useful for turning abandoned shopping carts into sales.

The 4 Do’s and Don’ts of Effective Retargeting

Remarketing works and marketers know it—in fact, nearly 90 percent of marketers polled last year said they’ve used retargeting campaigns. To make sure you’re staying ahead of the pack, we’ve shared four retargeting do’s and don’ts to keep in mind:

If you’re considering creating a remarketing campaign to boost sales for your small business, you don’t have to go it alone. The experts at News-Leader Media Group in Springfield, Missouri are here to help. Contact us today to see how we can help you plan and execute your retargeting efforts. 

Talk to a media specialist today!


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