The Benefits of Online Reputation Management
Date: August 10, 2015
Think that online reputation management is something that only giant corporations do when they need damage control? Think again. No matter what size your business is, whether it’s a startup or a Fortune 500 company, you need a plan in place for managing your online reputation. Doing so can help your business in a number of ways. In this post, we will take a look at some of the major benefits of online reputation management.
The Key Benefits
Here are just a few of the reasons why it’s important to manage your company’s online reputation:
* It helps you resolve customer complaints quickly
* It can help show that your business cares about customer service
* It helps you to earn your customer’s trust
* It helps you increase your transparency
* It creates more positive word-of-mouth about your brand
* It helps you identify your company’s opportunities
* It lets you grow your presence on the digital channels your customers frequent
* It encourages online endorsements
In addition to the above, online reputation management helps your business address negative reviews. A survey by Dimensional Research shows that 86% of respondents indicated that their buying decisions were influenced by negative reviews. Negative reviews could be affecting your company’s ability to attract new customers.
When potential customers search for your business online, what will they find? When a customer researches your products/services and finds negative feedback, this can impact their perception of your company. A survey by Nielsen reports that 68% of respondents trust consumer opinions that are posted online.
That is why it is essential for companies to focus on online reputation management if they want to remain competitive in the online marketplace. This involves monitoring what others say about your brand on social media and other online outlets and taking positive actions to improve customer perceptions.
How News-Leader Media Group Can Help
Online reputation management is essential to growing your business in the online marketplace. News-Leader Media Group in Springfield, MO helps companies like yours manage their online reputations with
our inexpensive, yet effective reputation management tool. If you’re ready to start seeing what others are saying about you online, contact us for more information.