Why Advertise in Print Newspaper?
Date: February 29, 2016
Chances are your brand is focusing on digital advertising in 2016—but what about print advertising? Print advertising is still a relevant and effective mode of reaching ideal, high quality customers. Overlooking vehicles like newspaper ads may cause you to miss out on valuable opportunities to engage your audience. Read on to discover why including print ads in your marketing mix is a smart move:
Reach Engaged Audiences Through Print Publications
Print audiences are typically among the most engaged readers. According to Nielsen data, newspaper media has one of the highest engagement scores when it comes to metrics such as building trust, establishing connections, and providing value. This makes newspapers and other print publications highly effective outlets for reaching your customers.
Targeting an engaged audience improves your chances that they will take action when they see your ad. In fact, one study shows that print advertising has one of the highest ROIs of all marketing tactics. Including newspaper ads in your marketing strategy can help you reach these engaged readers, while making the most of your marketing dollars.
Taking an Integrated Approach to Marketing
To get the most out of your marketing campaigns, it is essential to take an integrated approach. Relying on just one channel of marketing may cause you to miss out on an opportunity to reach more of your target audience. For instance, if you focus mostly on digital ads, you may not reach those who exclusively read print editions. Pew Research Center reports that half of newspaper readers rely on only the print edition of their chosen publications.
One of the great things about newspaper ads is that most newspapers offer brands the opportunity to advertise on both the digital and print editions of their publication. This allows companies to extend their reach and have multiple touchpoints with readers.
Are you ready to make print advertising a part of your marketing strategy? An integrated approach may be just what you need to boost your upcoming campaigns. The professionals at News-Leader Media Group in Springfield, Missouri, can help you incorporate print advertising into your strategy. Contact us today for more information.