Here at the News-Leader Media Group, we know that bringing customers to your website for the first time is only a small part of the battle to earn their business. Only about 2% of online shoppers remain loyal to an online store when they visit it for the first time. That means you can lose a significant portion of your first-time shoppers if you do not find some way to reclaim the interest of the other 98% of website visitors and convince them to return to your website.
Retargeting advertising allows you to covertly track visitors to your website with the help of cookies. These cookies allow you to follow some of the patterns of your website visitors and target advertisements to them based on interests they have already shown in your products. Remarketing is a very effective way to get first-time visitors to come back to your website and make a purchase.
How Do Retarget Marketing Services Work?
Our retargeted marketing services give helpful data for both click-through and view-through conversions. Click-through conversions involve any conversions that occur as someone clicks directly on a retargeted advertisement that was served to them. View-through conversions are intended to assist click-through conversions and are typically attributed to another channel. We offer data for both types of conversions so that you can determine which retargeted advertisements are working the best for your business.
When utilized in conjunction with other types of digital marketing (including PPC, SEO, video marketing, and others), remarketed services can successfully recapture the attention of your target audience and direct them back to your website for a second visit. Once you successfully bring customers back to your website for a second look, you are much more likely to secure their future business and gain their loyalty.
Our Marketing Expertise
Here at the News-Leader Media Group, we have more than a century of experience designing custom marketing content that is intended to give our Springfield customers the greatest Return on Investment (ROI). Today’s consumers have very hectic lifestyles, and our digital marketing services are designed to capture the attention of the busiest consumers. Our comprehensive digital marketing services include:
- Web development
- Video advertising
- Email marketing
- Mobile display
- Social media marketing
- Reputation management
- Web display
We will be happy to build a custom-designed digital marketing plan that will meet the unique needs of your large or small business.